Smart
Marketing Concepts, Inc. (SMC) DELIVERABLES
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Writing
capabilities cover the gamut of corporate marketing,
sales, employee, training and change
management communications. Typically, our responsibilities
include message creation, writing, editorial,
graphics conception and layout, hiring and managing
production sub-contractors,
(i.e., printers, additional graphic artists, industry-specific
proofreaders, etc.). |
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Customer
and Partner Brochures |
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| Annual
Report to General Motors, written for a client's
Major Account Sales Team to be presented to GM's
executives around the world |
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Channel
partner program guide: a comprehensive, 100-page
book, detailing compensation, demand-generation
programs and legal
Terms & Conditions for the resellers
of a major IT OEM |
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| Customer
Needs-Analysis/Sales Guide for Microsoft SQL |
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| Customer
product brochures for Hewlett Packard, Oracle,
PeopleSoft, i2, Baan, Manugistics and Documentum |
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| Partner
Alliance brochures for HP, Microsoft, Oracle,
Intel, Cisco, SAP and PeopleSoft |
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| Technical
Service Briefs detailing consulting services and
service-level and support agreements |
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Web
Content, Newsletters, Sales and Training Collateral
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Created
collateral for "Sales Mixers," including
slide presentations and scripts, "hunting
guide," "quick card", FAQs and
invitation for
sales representatives |
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| Executive
communications for CEO, CIO, VPs, Sales Managers
and middle managers |
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Newsletters
and newsletter articles for specific groups of
customers, partners, employees, technology communities,
tool users, and
marketing personnel. Services included conception,
writing, editing, design, layout and distribution
services |
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Case
Studies and Success Stories |
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Customer References Management Service includes
customer reference development and vetting services,
customer quotations management, case study and
success story writing and publication, and coordination
with Public Relations/Advertising agencies and
internal PR and marketing teams |
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| Written
and published hundreds of success stories and
case studies on clients' wins at Barclay's Bank,
Boeing, Carnegie Mellon University, CitiGroup,
Delta Motors, Explore America, General Motors,
GlaxoWellcome, Ford, Hitachi, Hughes, Keebler,
Microsoft Sequel, Microsoft Exchange, Nestle,
NuSkin, Opel, Quantum Corporation, Raytheon, Rockwell
Collins, Snap-on Tools, Unilever and more |
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| Wrote
cover stories for a client's magazine aimed at
major accounts and CXO customers |
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| Ghost-writers
of articles for various IT industry publications |
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| Best
practices case studies, developed during consulting
engagements and new technology demonstrations
and trials |
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| White
papers on new and emerging technologies |
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| Web
Events, Videos, Audio Conferences and Recorded Programming
Projects |
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services include writing scripts, creating PowerPoint presentations,
and producing videos and audio programs for delivery over
a range of media. Some videos are delivered at major events
such as large meetings and conventions, while others are broadcast
over television and radio channels. Most frequently, our webinars,
video, audio and slide presentations are broadcast via the
Internet. These projects range from deep-dive technical trainings
to "Coffee Talks" that allow a company's top executive
to address all employees simultaneously. |
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Channel
Partner Recognition Ceremony |
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| Planned
and produced annual recognition ceremony,
spotlighting CXO representatives of top-selling
partners. The event was tremendously successful
and is planned to be repeated annually. |
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| Wrote,
produced, project managed, created slides
and web content for this quarterly series
of four regional executive-to-employee two-way
communications that set quarterly goals
and encouraged audience interaction. |
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| Produced,
wrote, created slides and managed all sub-contractors
for this quarterly webinar series for the
users of an online presentation management
tool. |
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| Wrote
script, produced presentation, and coordinated
speakers, including customer testimonials,
for this webinar for top accounts, co-sponsored
by HP and Intel |
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Internal
Communications Capabilities Webinar |
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| Produced
and assisted a communications team in creating
the messaging, visuals and promotional materials
for hour-long webinar to internal marketing,
PR and communications teams. |
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| Part
of the team that wrote and produced high-powered
video presentations for the opening and
closing sessions at a client's partner convention
in Las Vegas. Developed, conducted and produced
video interviews with partners and partner
success stories for break-out sessions. |
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Technical
Training Webinars |
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| Wrote,
produced and managed in-depth technical
training delivered over the web to 600 Technical
Consultants worldwide. Topics included sizing
tools, global application distribution,
developer training and other deep-dive subjects
for technology experts. |
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| Wrote,
produced and directed a five-minute video
and accompanying sales brochure for an institute's
website to serve as a virtual video tour
of the facility and as a promotional video
to sell consulting services. This was part
of a campaign that won the sponsoring company's
top marketing communications award. |
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| Produced
and moderated this 60-90 minute webcast
and simulcast audio conference for an average
300-400 internal and channel partner sales
teams, delivering the latest product news,
competitive information and sales strategies.
The webcast involved organizing 10-15 speakers
each month, helping them create their slide
presentations, and coaching the speakers
to improve their delivery. Worked closely
with product managers to constantly refine
the creative content to suit changing sales
needs. Additional responsibilities included
creating marketing campaigns, composing,
conducting and analyzing audience surveys,
budgeting, program ROI, managing distribution
databases and distribution, and directing
audio, web, graphic arts and location production
vendors.. |
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